This morning I attended a very interesting breakfast event at NCI which featured Damien Mulley - Ireland's best known social media expert.
Image link to Mulley.net.
He talked to us mostly about digital media in relation to advertising. I have attended a few talks by him and he always strikes me as a person who is bursting to tell you stuff about what he does.
The main theme was that current advertising on the likes of Facebook and Google is "cold" and very "numbers driven". It lakes the creativity that TV and radio advertising has - being mostly text based advertising. He showed us some neat tools such as the Google Keyword Search tool to find out what is being searched for, and more importantly - what you would use this information for. He also showed how Google Analytics can show us lists of keywords that can be beneficial to a business. Overall his message was that there is a lot more room for creativity in advertising.
This was also a significant event for me in that it was the first time I took notes with my iPad using Note Taker HD. Earlier this week I bought an iPad compatible stylus and I used it to write notes rather than using my finger. It's a little awkward at first, but I found it useful and will continue to develop my skills in writing with a stylus. No more paper?