I noticed in my email that the ad that runs across the top of the email list had a typo - clearly the advertiser does not know how to spell "receive". It's a common spelling mistake to write it as "recieve". I was taught in school the rule "i before e except after c" - while not universally true, it does help in remembering how to spell this word. Surely something as important as an advertisement would be worth checking for spelling? One quick way to turn off potential buyers is to get something simple like spelling wrong. My own attitude is - if you can't get this right, what else is wrong with your product or service?