Tuesday, December 09, 2014

The shorter the name, the higher the earnings - Mr Bond #analytics

A student told me recently that James Bond movies with shorter names made more than those with longer names. I found this hard to believe, but the statistics show that there may be some truth to this. The table below (provided by Statistica) shows that the top three grossing Bond films had just one word in the film title. Only "Moonraker" bucks the trend. I remind students that "Correlation is not Causation", but I wonder what the movie moguls behind the Bond franchises are thinking?

Guess what - the title of the next Bond movie is the single worded title: "Spectre"!

Infographic: The highest-grossing Bond films of all time | Statista

You will find more statistics at Statista

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