Wednesday, September 02, 2020

Google: “In our own hiring, we will now treat these new career certificates as the equivalent of a four-year degree for related roles

Higher Education is about to be disrupted again! While the Covid-19 pandemic has moved millions of third-level students online and classrooms remain empty, Google (with a perfect sense of timing) is launching a series of "career certificates" that they claim can be completed in six months. They further claim that these certificates are equal to a four-year degree programmes during their own hiring process (they do not claim that this will be the case for other companies). Google already has an IT Support Professional Certificate, and plan to create new certifications in areas such as Data Analyst, Project Manager, and UX Designer. At the moment their website (Grow With Google) seems to indicate that this is for the USA only (you need a Zip Code to register interest, EirCodes don't work) - but surely if this is successful, it will spread worldwide faster than a virus. I'd certainly like to see it available to Irish people - we need these skills in our economy. The courses will not be free, but Google is making some scholarships and subsidies available


So - how can a six-month programme be the "equivalent" of a four-year degree? Clearly the extra-curricular activities associated with studying for a degree such as sports, travel, and partying are not part of Google's career certificates. To me, a nineteen-year old school-leaver with a career certificate gained after six months is not as qualified as a 22-year old with a four year degree. Students learn more than just the core skills in a subject area, and they also build on their skills as they move up through the years. Nevertheless, four years seems a long time compared to six months!

Some Colleges, such as our own National College of Ireland, have had some success with compressing a degree into two years. Examples of such programmes are the two-year part-time BA (Honours) in HRM Strategy and Practice and the BA (Honours) in Business Management. This is more attractive to people in a hurry, and who are prepared to commit to fast-track study.  

Google is definitely shaking things up and universities/colleges better watch out and get ready to react.

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