Wednesday, October 08, 2014

Please take my short (5 mins) survey on audience retention in @YouTube learning videos

As part of a research paper on why learners who use YouTube videos for learning often never watch a video until the end (or near the end) I am conducting a short survey on audience retention. The average audience retention for my YouTube channel is 49%, which means that on average only half of each video is watched. What causes what Elliott Masie refers to as "Learning Interruptus" - with the results of the survey, combined with YouTube Analytics, I hope to provide some insight to attempt to answer this question.

The survey is embedded below, but if you encounter any problems using this page, go to for a direct link to the survey.

(Many thanks to those who have already completed the survey!).

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