Today I received an email from Google offering me a custom URL for my Google+ profile. This is so that it "lets you easily point people to your profile (no more long URLs!)".
|Image source: Wardell Design Blog.|
The wonderful URL "reserved" for me is google.com/+EugeneOLoughlin. I tried to change it to have +eoloughlin at the end, but even though this is my Google user name I was told it had already been taken!
Google+ hasn't really taken off for me yet, and Google seem to be determined to keep this up even after their "Buzz" debacle. I wish them well, but I'm not sure how a custom URL makes a difference (it's easy to shorten URLs these days with the likes of bit.ly). It's also so easy to find people's Google+ profile - a search would be quicker than trying to remember a URL.
I also note that for people with an apostrophe in their name (and I'm sure with other nationalities' symbols too) that it is not possible to have a URL with their full name.
Thanks Google, I have added this to my web page, it's now the 5th link after Twitter, Linkedin, Facebook, and YouTube. I have too many things!