Google are making a pitch for a big presence in the Analytics space. They already offering free courses, certified partnerships, and free tools (see http://www.google.com/analytics). They also have a paid Google Analytics Premium service.
Google are looking to use analytics to do things like improve customer retention and customer service. You can also use it to check what browsers visitors to your site are using. To get their point across, Google have made a very funny video that anyone who has shopped on-line will "feel the frustration" with. Check it out - it's just two minutes long:
I am reading and investigating more about analytics in preparation for developing new courses in NCI on Business Intelligence and Analytics. It's a fast growing area with a definite skills gap - a gap we hope to reduce in NCI.