Monday, November 26, 2018

Thanksgiving Sales Up in USA, but YouTube views down for Eugene #Analytics

According to an article "The Billion-Dollar Holiday" by Statista: Thanksgiving weekend has grown into a huge shopping event that begins with Thanksgiving on Thursday and ends with Cyber Monday. This year's Thanksgiving weekend is expected to shatter online shopping records yet again.  That record-breaking number is forecasted to be $7.8 billion in e-commerce revenue for the U.S. The embedded chart below shows the forecasted sales (in brown) for this year:

Infographic: The Billion-Dollar Holiday | Statista You will find more infographics at Statista

I'm sure a similar trend would now be found in Ireland as the concept of Black Friday and Cyber Monday have firmly taken hold here. 

It's not all good news. As Americans are enjoying their holiday period, less of them are watching videos on my YouTube channel. The number of views rises slowly every week from about the beginning of September to the beginning of December. Thanksgiving always bucks this trend and views in the United States always goes down at this time of year - see chart below. If previous years' trends are to be followed, the number of views will climb again this week after the holiday.

Click/Tap Image to Enlarge.

The line chart above is for the USA only. It is my biggest "market" and Thanksgiving has the most dramatic change in the weekly number of views there. I suspect that as the rest of the World follows suit - views worldwide will decline at this time of year in future. Currently, while there is an overall fall off in Thanksgiving week, it is not as stark as it is in the USA.

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