At the National Analytics Conference held in the Mansion House this week, the Analytics Institute (of which I am a member) launched six new data analytics certifications:
- Management Diploma in Data Analytics
- Certified Data Scientist
- Certified Data Application Engineer
- Certified Business Data Analyst
- Certified Data Analytics Professional
- Certified Data Engineer
The Analytics Institute stated that they are definitely not in the training business. Training for each certification (if needed) is provided separately by Coursera. There is also the option to "Submit Qualifications & Experience", and to include "CV, Linked In Profile, Portfolio, Awards", instead of taking the Coursera courses. Coursera charge €42/month for their courses, and the Analytics Institute "Certification Fee" on top of this is €379. Once training and/or profile information is provided, the Analytics Institute "Certification Committee" will review each application to ensure its "standards are fully met". The Institute does point out that their certifications are not academic qualifications, but that it follows the EDISON Data Science Framework instead.
I wish this initiative well - anything that improves the standards of data analysis is most welcome by me. Partnering with Coursera sounds like a good idea, but why pay a second fee to to one body while training with another? It will be interesting to see how this works out. Data analysts/scientists who already have a qualification might see this as a useful add-on to their CVs. Others who are working or have a lot of experience in this space, but who do not have a formal qualification, are possibly the main audience for this initiative.