Monday, December 10, 2012

Clever Advertising by Amazon

I got a nice surprise today when I noticed at lunch time an ad for my book on I thought Wow, Amazon are advertising my book! See two ads below for yourself below.

Upon reflection, this may just be some clever work by the folks at Amazon. First, I didn't pay for the ad, so I started to wonder how it appeared on an American TV News web site. What I'm sure has happened is that Amazon paid for an ad, which when served on the ABC News site displays recommendations based on my Amazon user profile. I checked to see if I was logged in on Amazon, and sure enough I was. When I logged out the ad was no longer served. I'm guessing that Amazon have figured out a way to target ads based on profiles from their own site, and serve them on a third party site. About a month ago I got an email from Amazon recommending my own book to me, so now they can target ads on any site based on recommendations.

Still cool to see my book advertised on a big American web site.

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