Monday, November 27, 2017

Learning Slow Down During Thanksgiving

It is interesting (to me anyway) to look at the effect of the Thanksgiving Holiday (23rd November) in the United States on the number of views of videos on my YouTube Channel. Since the US accounts for about 27% of all views this year, I would have expected some decline due to the holiday period - this is the case.

In the chart below you can see the effect of Thanksgiving with a marked reduction in total number of views (9,580) beginning the day before Thanksgiving, the day itself (8,224 views), and continuing on Black Friday the day after (7,492 views). This drop is almost exclusively due to the United States. My next biggest markets for number of views: India, UK, and Canada, showed no noticeable drop over the same period. 

It comes as no surprise that less Americans view educational videos during this holiday period. I'm certain that this is reflected in many other areas on YouTube and I'd love to be able to see the data for what goes up, down, or stays the same, over this period. Clearly, Americans (not all - there was still 661 views in the USA on Thanksgiving Day!) are taking time out from learning while feasting on turkey and beer. Learners in the rest of the world (based on just my data) are ignoring this holiday.

November is traditionally a good month for number of views in my channel - the figure for 7th Nov (11,875) is the second highest daily number of views ever for me. Also - the run of four consecutive days of over 11,000 views from 13th to 16th Nov is the first time that this has ever happened. 

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