This past year has been a mixed year for my YouTube Channel. Views (3.1 million) are down considerably from last year's 3.5 million. However, earnings are up due to a splurge in advertising spending on YouTube during the last few months of the year. The number of views continues to follow a familiar weekly and seasonal pattern, with November and early December being the best time of the year:
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The highest number of views on any one day was 13,915 on 10th December - this compares with the highest number of 15,252 views recorded on the same day in 2018. Right across the year, the number of views has been slightly under what they were the previous year. I have no explanation for this, but I did not publish that many videos in 2019 - I know that it is recommended to publish regularly to keep up viewing numbers, subscriptions, and revenue. The lowest number of views on any one day was 3,691 on 24th December. Curiously, on Christmas Day there were 3,983 views!
In 2019 I "gained" 10,242 subscribers, and "lost" 2,100 for a net gain of 8,142. This means that the channel has 44,646 subscribers in total - if current trends continue this should rise to over 50,000 during 2020, a nice landmark figure to look forward to. I wish I knew how to reach out to these subscribers to gather feedback to improve the channel.
I do have ambitious plans for more new educational videos during 2020. I am a firm believer that the learning-byte sized short "How To..." style video should be free for all to access. If you just at any one time need figure out how to do one thing, then there is no need to subscribe to or purchase a full course.
As always - I am both grateful and humbled that so many people find my short videos helpful and that I can reach out across the world to help them learn something useful.
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