Yesterday, after many calls and long delays, I finally got to switch my mobile phone to the new Unlimited service offered by Virgin Media who recently took over UPC. As an existing UPC customer, they are offering three months free calls/text/data with a rolling contract at €25/month. Sounds good? Yeah!
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My existing 24-month contract with Vodafone expired this week, I was on their Red Essentials Pack (100 mins/free texts/1GB data). I had also purchased an iPhone 5 with this contract, so my monthly bills obviously included a charge for the phone (Virgin Media is SIM only). My average monthly bill this year was €52.11. Much of this was data that exceeded the 1GB monthly allowance. So I have unlocked my iPhone, and having looked around at what deals are available, I have made the decision to switch from Vodafone and cut my monthly bills in half with Virgin Media. No doubt this opening offer is a customer grab and may not be available for long, but with the next three months being free (instead of paying an average of €50/month to Vodafone) - I feel as though someone just gave me €150. I'll put this towards my next iPhone when my current one finally gives up the ghost.
Virgin Media promised to shake up the market, and with these offers they will surely do so. Judging by the length of time it took me to get through to not surprisingly tired operators yesterday - many customers will flock to Virgin as I have done.